One More Reason to Avoid Domino’s Pizza

by Jeffrey Miron on November 6th, 2010
11 CommentsComments

Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.

Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.

But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.

And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.

Read the rest here.

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  • Livin' on the Edge

    NICE! So many times anti-libertarian friends and family will critique libertarianism by saying it “favors big, bad profit seeking companies” whereas the government is “protecting the consumer.” Yet in this case, we see a perfect example of the government favoring a big industry (the dairy industry) at the EXPENSE of the consumer.


  • Jon

    And if this dairy group was just just a run of the mill lobbying organization or consultancy paid for by private corporations, then all is good, right Jeffrey?


  • Eric

    Oh, the delicious irony. Or perhaps not “delicious”. I haven’t had a Domino’s pizza in years.


  • Ricardo Cruz

    Milton Friedman used to point out such examples of government anarchy, such as one agency discouraging smoking, while another would subside tobacco. The same agency doing it is a new low. ;-)

    Or Steven Landsburg’s favorite example: “the department of commerce steals from workers and farmers to subsidize businesses; the department of agriculture steals from workers and businesses to subsidize farmers, and the department of labor steals from businesses and farmers to subsidize workers. Eliminate them all at once and every American will lose one friend and two enemies.”


  • Drew R

    Hypocritical government, never! ;)

    And food myths die hard. Saturated fat has never been shown (with any reasonable level of statistical significance) to be worse for you than mono or polyunsaturated fat. The only type that have been shown to be bad for you are trans-fats, a.k.a. the synthetic fat created to avoid consuming saturated fat, e.g. margarine. Ironic, no?

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  • I love the fact that it was something Levi could cook with you! I could see making one of these and putting it in my son’s lunch box since he loves pizza so much. I have a feeling that a flatbread pizza would hold up better than a regular crusted one.

  • Aw, this was a really good post. Finding the time and actual effort
    to produce a top notch article… but what can I say… I
    procrastinate a whole llot and don’t seem to get anything
    done.

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